News Releases

Motherlove Herbal Company To Add QR Code to Product Labels

09.21.2011 - Laporte, CO -- Motherlove® Herbal Company (www.motherlove.com) announced today that their supplement packaging will now include a QR code. "We have had the labels printed," said Kathryn Higgins, CEO and founder of Motherlove. "Stores will begin seeing them almost immediately, with all of our supplements shipping with QR Codes by the first couple months of 2012."

"Mothers who purchase our products have a lot of questions, and we manufacture six different formulas of breast milk supplements," explained Higgins. "From which formula is right for them to dosage questions to questions about ingredients, we want moms to get that information quickly and accurately." Higgins explained that by scanning the QR Code on the product label parents can access customized information with a couple of clicks on their Smartphone. "Scanning a code while they have the product in their hand makes it easy for them to get those answers, day or night, in a store or at home."

Scanning the QR Code (a two-dimensional barcode-type image) will take the user to a customized section of Motherlove's new mobile-optimized site for product information. "This new site will be completely separate from our company web site," said Silencia Cox, marketing director of Motherlove. "It will be focused on answering questions as quickly as possible and ensuring that moms get accurate information about our products any time they have a question."

Information will be easy to translate into another language, something the current labels don't offer, explained Higgins. The site will also have videos explaining the products, their use and more information about Motherlove as well as more information about low milk supply from lactation experts. "Our goal is to offer easy-to-find information, in print or video, that doesn't depend on asking the retailer, coming to us on social media or asking for help online," said Cox. "When a mom is concerned about low milk supply, she needs very accurate information very quickly, and now she can always have that opportunity."

The launch of the labels with QR Codes is paired with the launch of Motherlove's new mobile-optimized corporate web site. Users who visit Motherlove.com from a Smartphone will be shown a version of the site that is optimized for their particular brand of phone. Information will be displayed in a format that is easy to read and search, along with a secure shopping cart for customers who wish to purchase online.

"Motherlove has been manufacturing organic herbal products for over 20 years," said Higgins. "Technology keeps us in touch with our roots and helps educate mothers about the herbs our grandmothers used, as well as help them meet their breastfeeding goals."

About Motherlove:
Motherlove has been the trusted leader in herbal pregnancy, breastfeeding and baby products since 1990. All of their products are rated zero for toxins by Skin Deep, the toxicity database. Based in Laporte, Colo., Motherlove Herbal Company was conceived by nationally recognized herbalist and author Kathryn Higgins. Through Motherlove, the journey of childbirth is supported by Nature's healing herbs. Motherlove is dedicated to crafting the finest quality, safe and effective products for pregnancy, breastfeeding and babies, while supporting the sustainable practice of growing and gathering herbs with integrity and reverence for our planet.

Media Contact:
Sheri Wallace, Organic PR, sheri@organicprpro.com, 520-850-9492 cell, interviews available upon request.