Motherlove® Herbal Company expands its More Milk Plus liquid herbal extract line of herbal breastfeeding products

Personal care and breastfeeding support product leader celebrates 15 years of Nurturing Life™

Laporte, Colo. (July 2004) — Now mothers who seek the many benefits associated with breast milk for their infants, have more choices. Motherlove Herbal Company, the leader in herbal breastfeeding products since 1990, now offers its bestselling More Milk Plus formula in glycerite and vegetarian capsule forms.

Recommended by lactation consultants nationwide and carried in hospitals, More Milk Plus liquid herbal extract has been helping women quickly and effectively increase and enrich their breast milk supply within 24 to 48 hours. For those women preferring an alcohol free formula, More Milk Plus Glycerite now offers the same breastfeeding benefits in a vegetable glycerin base. For convenience and ease of use, More Milk Plus is now available in vegetarian capsules that are also alcohol free.

Historically a group of herbs known as galactogogues has gained a reputation for increasing and enriching breast milk. Food herbs with proven safety and efficacy such as fenugreek seed, blessed thistle, nettle and fennel seed are all contained in Motherlove's More Milk Plus family of breastfeeding support products.

"A liquid herbal extract is more effective and faster acting than dried herb teas or encapsulated powdered herbs," says Kathryn Higgins, president and founder of Motherlove Herbal Company. "Potency is assured with liquid extracts by processing whole herbs soon after harvest. Powdered herb constituents degrade over time."

More Milk Plus contains certified organic herbs at 1 part herb concentration by weight to 3 parts liquid by volume (1:3). All the herbs used in the More Milk Plus formula are tested for microbials and heavy metals.

• More Milk Plus Liquid Herbal Extract
  (fenugreek seed, blessed thistle, nettle leaf, fennel seed extracted in deionized water and grain alcohol)
  Motherlove's original and bestselling product is available in a 2-oz. size for a suggested retail price of $19.95 and a 4-oz. size for a suggested retail price of $33.95.
• More Milk Plus Glycerite
  (fenugreek seed, blessed thistle leaf, nettle leaf, fennel seed, vegetable glycerin, deionized water)
  Our popular original formula is now available in an alcohol-free glycerite. The 2-oz. size retails for a suggested price of $20.95 and the 4-oz. size for a suggested retail price of $35.95.
• More Milk Plus Liquid Herbal Capsules
  (fenugreek seed, blessed thistle leaf, nettle leaf, fennel seed, olive oil, beeswax, modified vegetable cellulose)
  For convenience and ease of use, our original formula is now available as an alcohol-free liquid in vegetarian capsules, retailing for $23.95 for 60 capsules.

As studies reveal the benefits of breastfeeding, more women are choosing to breastfeed. Yet many find they have difficulty producing an adequate supply of breast milk. Poor nutrition, stress, the baby's inability to latch on properly or suck hard enough to stimulate milk production, undeveloped mammary tissue, and the comfort level the mother has with nursing can be just a few of the reasons for low breast milk. Often there is no single underlying reason, and therefore a liquid herbal formula such as More Milk Plus can be more effective than any single herb.

Lactation consultants, the American Academy of Pediatrics (AAP), the World Health Organization and many other experts encourage women to breastfeed for one year. Breast milk is the perfect food for infants. It provides the best nutrition for brain and immune defense development and protection against allergies and infections. The AAP recommends that infants consume breast milk exclusively for the first six months, thereafter combining breast milk with slowly introduced solid foods through the end of the first year.

The reality is very different. The AAP reports that only 70 percent of babies born in the U.S. are breastfed during the early post-partum period. This figure drops dramatically to 20 percent by one year of age as women report various challenges to maintaining breast milk supply.

Motherlove is celebrating 15 years of Nurturing Life as the personal care and herbal supplement leader for pregnant women, breastfeeding mothers and babies. We are a proud sponsor of World Breastfeeding Week in collaboration with the La Leche League. In fulfilling its goal as an educational resource, Motherlove's website at www.motherlove.com offers consumers comprehensive information including an FAQ on low breast milk. As part of its 15th year anniversary, the company will be launching an enhanced website that will feature a quarterly newsletter.

The entire Motherlove line can be purchased via the company's website or by calling 888-209-8321. The website also features a convenient store locator for finding the nearest Motherlove retail outlets. Nationally, retail locations include natural foods stores and pharmacies, maternity and breastfeeding boutiques, hospitals and spas. Motherlove is now available at online retailers such as amazon.com.

Based in Laporte, Colo., Motherlove Herbal Company was conceived by nationally recognized herbalist and author Kathryn Higgins. Through Motherlove, the journey of childbirth is supported by Nature's healing herbs. Motherlove is dedicated to crafting the finest quality, safe and effective products for pregnancy, breastfeeding and babies, while supporting the sustainable practice of growing and gathering herbs with integrity and reverence for our planet.