Media Alert

Laporte, Colo. (April 2005) - Motherlove Herbal Company, the trusted leader in personal care and herbal supplements for pregnancy, breastfeeding and babies, proudly celebrates 15 years of nurturing expecting and breastfeeding mothers and babies.

The company has recently launched the Nurturing Life Foundation, Motherlove's gift back to mothers everywhere. The Nurturing Life Foundation will be donating a portion of the company's after-tax profits to promote breastfeeding and support mothers-in-need nationwide.

"Motherlove started as a true home-based business inspired by the birth of my first child," remembers Kathryn Higgins, founder and president of Motherlove. "As a new mother, one my visions was to someday be able to support mothers-in-need." Today Motherlove is able to fulfill that vision with the Nurturing Life Foundation. The Nurturing Life Foundation will be providing scholarships to the Breastfeeding Peer Counselor (BPC) Program, a La Leche League International (LLLI) program.

The BPC program assists low income mothers nationwide in developing support systems to provide ongoing breastfeeding training and information. The program is unique in that low income women are trained as peer counselors who then can become paid trainers to continue teaching and empowering other women in their communities. Many of the women go on to earn medical degrees and training. Today six states, the District of Columbia and 24 countries have successful LLLI BPC programs in place.

"Breastfeeding is a natural safety net against the worst effects of poverty," says James P. Grant, former executive director for UNICEF. The benefits of breastfeeding have long been recognized as a major contributor of the overall health of both mother and baby. Lactation consultants, the American Academy of Pediatrics, the World Health Organization and many other experts encourage women to breastfeed for one year or longer. As study after study reveals, human milk provides the best nutrition and protection against infections and is important for development. "We've seen that minority and low income women tend to have the lowest breastfeeding rates, yet the mothers and the babies need the health benefits the most," says Kathy Baker, BPC program director. "Breastfeeding is vital, especially for at risk populations that don't have a medical safety net," she adds.

This August, in partnership with La Leche League International, Motherlove is a gold-level sponsor in the 2005 LLLUSA World Breastfeeding Week. The event promotes awareness on the benefits of breastfeeding and provides education and training. The weeklong celebration carries into the entire month of August where Motherlove will also be donating to various breastfeeding awareness events.

The key to Motherlove's success is its uncompromised quality and commitment as an educational resource on breastfeeding and natural personal care during pregnancy and beyond. "15 years ago, there were no products available to address the specific concerns of pregnancy and breastfeeding that were truly pure and organic," says Higgins. All of Motherlove's products are made using certified organic herbs without any synthetic ingredients whatsoever -- there are no petroleum-based ingredients (such as mineral oil), artificial fragrances, dyes or preservatives (such as methyl and propyl paraben) that are commonly found in body care products. All of its products are designed to provide safe, holistic alternatives for mothers who are concerned about what they use during their pregnancies, while breastfeeding and on baby's delicate skin.

With the introduction of seven new products in recent months including the bestselling More Milk Plus Liquid Herbal Extract in vegetarian capsule form, Motherlove's quality and efficacy is recognized by the increasing numbers of health conscious consumers whose demand for higher quality and cleaner products, especially for pregnancy and baby, has grown. Motherlove's "More Milk Plus" liquid herbal extract is the number one herbal choice to increase breast milk for lactation consultants, hospitals and pump rental stations nationwide.

Other products introduced within the past 6 months include: Sitz Bath Spray, Diaper Rash Relief, "Laborcare" pack, "Babycare" pack, 100 percent organic Baby t-shirt and a Baby Gift box.

In 2005, the company has expanded its educational efforts with the launch of the Nurturing Life newsletter. The quarterly newsletter will provide accurate and up-to-date information on a variety of topics important to pregnancy and breastfeeding. Every issue will feature an "Herb of the Quarter," which will offer an in-depth look at the herb. Consumers can receive the newsletter via email by subscribing online at www.motherlove.com

The entire Motherlove line can be purchased via the company's website, www.motherlove.com or by calling 888-209-8321. The website also features a convenient store locator for finding the nearest Motherlove retail outlet. Retail locations include natural foods stores and pharmacies, maternity and breastfeeding boutiques, hospitals and spas nationwide.