Stretch marks have a lot to do with genetics, but I feel like this was magic in a bottle. With my first pregnancy I only got four or five stretchies stemming off an existing scar, which I had anticipated. I am currently five minutes months along with number 2 and haven’t noticed any new ones pop up.
My biggest issue is the smell. I don’t find it subtle or pleasant. But I chum it up to being sensitive. And it’s pretty greasy, seriously, a lot goes alooooong way. If I end up scooping out more than intended, I get a pretty decent arm work out rubbing it in.