Every day, Americans are bombarded with advertising about environmentally friendly goods and services. But how many really are green, and how many are just pretending? Check out GreenWashing to learn more. Look for the appropriate third party certification on the label. Third party certification boards are unbiased, independent boards that require manufacturers to undergo evaluations to verify that a given set of standards are met. Use this search tool to get expert evaluation of the labels. You can search by product, category, or certifier, and easily compare labels.